Last updated: August 18, 2026
Allkanjari Inc. (“we”, “us”) operates the mobile game Fishy: Eat & Grow and this website. Contact: contact@playfishy.com
Summary
- No account required to play.
- Progress is stored on your device by default.
- Optional rewarded ads via Google AdMob.
- Purchases go through Apple or Google (validated with RevenueCat).
- Anonymous gameplay stats you can switch off in Settings.
- This site may use Google Analytics with consent in the EEA/UK/CH.
- Delete your data at any time — how to, below.
What the game collects
Game progress (scores, coins, cosmetics, settings) is stored locally. Optional cloud features may send a device-scoped identifier, display name, scores, discoveries, guild/friend codes, and saves so you can use boards, races, guilds, and tank visits. You can play without those online features.
Advertising
Optional, player-initiated rewarded ads are served by Google AdMob. We do not request App Tracking Transparency / IDFA by design. Google may process advertising identifiers, IP address, and device characteristics. See Google’s Privacy Policy.
In-app purchases
Apple or Google process payments. We never see your card details. RevenueCat may validate receipts with a device-scoped identifier. See RevenueCat’s Privacy Policy.
Game analytics
The game reports a short, fixed list of events so we can see which parts of it people actually use, and tune difficulty and rewards from real play instead of guesswork: app opened, screen opened, run started, run finished, purchase completed, a rewarded-ad button shown, a rewarded ad watched, a notification permission answered, a daily-streak reward claimed, and a Voyage stage cleared.
Each event carries an app-generated device identifier — the same one used for cloud save, not an advertising ID — plus your platform, app version, and country derived from your device language. It carries no name, no email, no free text, no advertising identifier, and no location. Purchase events record which item was bought, never a price or payment detail.
These events go to our own Cloudflare Workers Analytics Engine dataset — not to a third-party analytics company — and are kept for three months.
You can turn this off at any time in Settings → Share Play Stats. Turning it off stops collection on your device and discards anything not yet sent.
Website analytics
One Google Analytics 4 property (G-3B02KLG4YS) covers www.playfishy.com and play.playfishy.com. In the EEA, UK, and Switzerland, analytics loads only after Accept. Reject keeps analytics denied. Elsewhere, analytics may load automatically. We do not sell personal data.
Emails you send us
Support messages (and any device details you include) are used only to respond and improve the game.
Deleting your data
Fishy has no accounts, so most of your data never leaves your device and you can remove it yourself. To request deletion of anything we hold, email contact@playfishy.com with the subject “Delete my data”. If you use cloud save or the leaderboards, include your friend code (Fishy → PROFILE → YOUR FRIEND CODE) so we can find the right record. We action requests within 30 days and reply when it is done.
What each option removes:
- Delete the app — removes all local progress: scores, coins, cosmetics and settings. This cannot be undone.
- Settings → Share Play Stats, off — stops gameplay analytics immediately and discards anything not yet sent. Events already received are deleted automatically within three months.
- Email us — we delete your cloud save, leaderboard entries, discoveries, guild and friend-code records, and the device identifier they are stored under.
Two things we cannot delete on request: purchase records held by Apple and Google, which they keep for tax and refund purposes, and data already processed by Google AdMob — use Fishy → Settings → AD PRIVACY, or your device’s advertising-ID controls, to manage that.
Children
Fishy is rated 13+ and is not directed at children under 13. Contact us if you believe a child under 13 provided personal information.
Changes & contact
We’ll update this page when the policy changes. Questions? contact@playfishy.com